000 / Manifesto DOMUNN Design Language — 2026 / Vol. 01

Marketing software has been ugly for too long.

A. ToneEditorial Luxury B. Accent06C755 C. TypeNewsreader · DM Sans D. Vibe磁鐵般的克制
Begin reading
§ 001 THE TONE

We chose editorial luxury,
not another 儀表板.

每一個行銷後台都長得一樣 —— 漸層、卡片、藍色按鈕。我們不做那個。 DOMUNN 的視覺密度向雜誌看齊:大字、留白、克制的色彩、精準的字距, 一個鋒利的螢光綠在角落作結。

Marketing software has copied itself for a decade. DOMUNN reads like a printed publication — heavy on type, restrained with color, punctuated by one defiant green.

The differentiation
§ 002 THE ONE-LINE PROMISE
DIFFERENTIATION

If a customer remembers one thing about DOMUNN after closing the tab, this is the sentence we want them to keep:

配得上你品牌的
LINE 行銷後台

The LINE marketing back-office worthy of the brand you've built.

How it sounds
§ 003 THE TYPE SYSTEM — NO INTER

Three voices.
One tight conversation.

Newsreader 用於標題與引言, 它的襯線輪廓帶來編輯感,讓襯線字也能像一個品牌主張;特殊斜體則交給 Instrument Serif。 中文標題用 Noto Serif TC 配 700 字重, UI 與內文交給 DM Sans —— 不是 Inter,因為我們不是又一個 SaaS。 數字、標籤、所有小字 caps 用 JetBrains Mono

Display DOMUNN is here. Newsreader 72 · Italic
Display TC 這是一場品牌的長期戰。 Noto Serif TC 700
Headline Send the message that converts. Newsreader 48 · 500
Title Audience builder, redesigned. Newsreader 24 · 500
Body DOMUNN 的內文採用 DM Sans。它有 Inter 的清楚,但更現代,字寬更克制,落在中文之間不會打架。每一段都應該像一條好句子,而不是一張說明書。 DM Sans 400 · 16/26
Mono 06 / OPEN_RATE — 47.2% — YoY +12.4 JetBrains Mono 500
§ 004 THE PALETTE — UNEVEN ON PURPOSE

Not balanced. Weighted.

The swatches below are sized by usage, not by aesthetic harmony. Ink dominates. Paper provides editorial relief. Volt is a slash, never a fill. Ember exists for one purpose: to puncture the screen when something actually matters.

70% Ink #0A0A0B · DOMINANT
20% Paper #F4F0E8 · EDITORIAL
8% Volt #06C755 · ACCENT
2% Ember #FF5B2E · ALERT
Bone — text on ink — #EDEAE2 Smoke — muted — #6F6F6A Ink-2 — panel — #131315 Ink-3 — card — #1C1C1F Volt — accent — #06C755 Ember — alert — #FF5B2E
§ 005 THE COMPONENTS

The pieces. And the silence between them.

每一個元件都被允許留白。按鈕不是一個一定要佔滿空間的物件; 它是版面裡的一個句點。卡片也是。輸入框是一條線,不是一個盒子。

B. Inputs
Email
公司名稱
送出
C. Cards — three voices, one rhythm
FEATURE · 01New

Audience graph,
not just a list.

Group your LINE friends by what they actually do — clicks, purchases, browsing — instead of who they say they are.

METRIC · 02
2.4×

Average open rate vs. broadcast.

Across 412 SMB accounts in Q1 2026.

OFFER · 03

14 days.
No card.

Hover anywhere on this card.

§ 006 THE MOTION

Movement is a verb, not a decoration.

We don't bounce. We don't ease-elastic. Animation in DOMUNN is for telling the user something just changed, or that something is worth looking at. Three primary motions, used everywhere:

A.

Reveal by line

Display copy enters by clipping from below. 1.2s · ease-out · 80ms stagger.

Editorial.
B.

Volt scanner

A single volt-green light sweeps once when a section enters. Never loops in real product.

C.

Magnetic accent

Hover targets pull the cursor 2–4px. Subtle, never a parlor trick.

MOVE YOUR CURSOR HERE

Don't ship
another dashboard.

— DOMUNN, Design Manifesto / 2026.05